The newsletter is one of the most underrated marketing tools – despite the fact that people have been saying this phrase since 1997. But what’s special about a newsletter? And why bother with it at all?
Reasons to be involved with the newsletter
Let’s start with why should you start a newsletter? The following three reasons are a condensed answer.
1. Is yours
Google changes the algorithm, social networks give you a shadow ban (severely limited reach, hidden activity) and I could go on forever. Newsletter no. The newsletter is yours, and as long as people want to read your news, they can.
2. Personalization and scalability in one
People are used to personal messages with email. Friends, colleagues, family… That’s why we check email all the time.
3. Low cost
You can start a newsletter on MailerLit absolutely free. A lead magnet (something your subscribers get for subscribing) can also be created for free or extremely low cost. So the main investment is the time you put into creating the content.
4. Attention span/space for long content
Engaging someone on social media is a difficult task. Even if you manage to do it, keeping the attention of today’s “browsers” for an extended period of time is nearly impossible. However, a catchy email can be several pages of text and people will read it.
5. Numbers
That email has a ROI of around 36x or that each subscriber is worth [$1 per month, though it’s probably less](
