Why should you even care about Pinterest?
Pinterest is overlooked because it is misunderstood.
Although it is not talked about that much, according to some statistics (statscounter), (statista) it is the second most used social network in the Czech Republic after Facebook.
You read that right, Pinterest is reportedly 4 times bigger than YouTube, and according to statista even 100 times bigger than LinkedIn.
Source: StatCounter Global Stats – Social Media Market Share
So not only is Pinterest a great opportunity, most importantly it is hard to ignore given its user base.
Frequent misconceptions about Pinterest
- Only women are on Pinterest (globally, it’s really about 80% women, but 20% is still a lot, and the stats can be very different in different countries)
- Pinterest is only about weddings (recipes, travel, clothes, design, living, decor… these are all areas that are also very popular on Pinterest).
- Pinterest is complicated to maintain and understand (Although it is a bit different than other networks, there is nothing complicated about it).
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Pinterest is worth being on.
Even if your specialty isn’t exactly among the main Pinterest topics (e.g. in my case, web design), you can still give web tips to cake sellers, help start wedding blogs, or just design pages based on interior photos…
It’s just a matter of finding out how you specifically can help the target audience that is on Pinterest.
Why Pinterest is worth being on
- Pinterest is an excellent source of website traffic. While most social networks want you to not leave too much (for example, Instagram only allows one link in a BIU), Pinterest has no problem with links near pins, and visitors can happily click through to your site.
- Pinterest is relatively “multi-generational” compared to other platforms.
- Pinterest helps reduce the number of steps from discovery to conversion, making it easier for people to get directly to (your) primary source.
- In addition to increasing traffic to your website, you can also sell your products directly through Pinterest.
- You can integrate Pinterest with your website, Facebook profile, and Twitter account.
But to do the above effectively, you’ll first need to link Pinterest to your website.
Linking Pinterest to your website
It may be strange that you need to claim a website on Pinterest at all, but it’s an important part of maximizing the opportunity to send traffic back to your content/your site.
Unlike other networks, here it’s not enough to “just” enter a url into your profile and click “save”.
However, once linked, you get access to analyze the pins you publish from your site, but also the pins other people generate from your site, plus people will know where they can find your other content.
Next to all the pins that come from your site, you’ll see your profile picture as well as a “Follow” button, and a checked globe icon will appear next to your website URL on your profile. If you are a verified merchant , you will see a blue check mark.
If you are a verified account or creator , you will see a red check mark.
How to claim pages
You must claim your website using a computer or laptop.
- First, switch your account to a corporate account.
- To claim a website on Pinterest, you must upload an HTML file to your website or add a meta tag to your header. Don’t worry if you’re not exactly a tech geek, in the video I show step by step how to do it.
- If you don’t want to/can’t add a DNS record directly in your hosting, try to see if you can’t add the header code directly by clicking on: template > Customize.
- However, the optimal but easiest option is probably to download a plugin such as “Edit Header and Footer”, and paste the code there.
Once you’ve done this, you’re done.
You have successfully linked your site to Pinterest. Congratulations.
Feel free to let me know how you plan to use Pinterest? And what is your experience with this social network?
To your success,
Vojta
