SEO checklists exist in many forms. Abroad, you can take inspiration from Backlink or Ahrefs. In our neck of the woods, there is a checklist dedicated to SEO analysis by Pavel Unger. Personally, however, I wanted to create a simple, unpretentious and useful checklist that will get you results.
So I created it.
I use it for every article. It’s a Pareto checklist. Do 20% optimization and have 80% of their benefits. Lots of music for little money. That’s the goal. So the list does not attempt to be exhaustive or complete.
This is a healthy minimum.
You can customize and expand it for your industry.
14 SEO requirements for a good article
- The article has only one H1 heading
- The H1 heading contains the keyword
- The keyword is in the url of the article
- The keyword is in the metadescription
- The keyword is at the beginning of the content
- The article contains links to other sites
- The article contains links to other articles/pages from the same site
- All links are used contextually
- No links are repeated
- There is an image in the article
- All images have the alt attribute filled in, most often with a keyword
- Page loads in under 4 seconds on mobile and desktop
- The link to the article has been submitted to the Google console (sometimes List)
- The article has been added to the Google SERP position tracker
This is my minimalist SEO checklist. I try to follow it for every article and it bears fruit.
There are also a number of comprehensive and often paid SEO checklists, but if you’re starting out, I don’t think one is necessary.
Let me know what experience you have with SEO optimization, or what you would add to the checklist!