Check my last reference from co-creating the website for Conan the Barbarian
LET'S SEE

Local SEO in an afternoon – 3 most important things

Vojtěch Bruk
Author Position

Local SEO can determine your success or failure in the search engines. This in turn can determine your success in business. So local SEO is definitely worth looking into. First things first. Today's article, however, is about the Pareto 20% that produce 80% of the results. Plus, when you experience the quick and easy wins,…

Local SEO can determine your success or failure in the search engines. This in turn can determine your success in business. So local SEO is definitely worth looking into.

First things first.

Today’s article, however, is about the Pareto 20% that produce 80% of the results. Plus, when you experience the quick and easy wins, you may want to put in more persistent and hard work.

And persistent and hard work is always needed, unfortunately.

Let’s get to it.

Preparation

Preparation is easy – write down exactly:

  • What is the name of your company
  • what contact information do you have (address, phone)
  • what industry are you in

This looks stupid, but really do it.

Search engines put a lot of emphasis on keeping your data consistent and

+420 6070917 6070917

Brno Královo Pole, 611484 Královo Pole, 611484

Digital Services Online Marketing (if you’re picking a business area from the list, it’s different, there’s obviously a related industry the best you can pick if the industry isn’t the same on the menu).

1. Optimized Google my Business (GMB) profile

If there’s one thing you should do based on this article, set up a Google My Business profile. If you already have one, optimize it.

The profile in GMB is responsible for making you appear in the sidebar search if people search for your business name.

311

Navíc se zobrazíte i v Google maps, if people enter your company name, or a phrase like “web designer Brno”, “locksmith”, “winery nearby” and so on.

Local SEO has an important function - it can decide .

But to show up for more general terms, your profile must already have a bit of history and be perfectly optimized.

Therefore, take the time to click on the exact categories your business falls into, add opening hours, ask customers for references…

Once you’ve filled out the profile, fill it out on the Czech equivalent of GMB Firmy.cz from Seznam.

So we have a foundation to build on. But to start showing up on Google and Seznam maps for more general terms, you need to convince the search engines that you are truly local and really do what you claim.

How do you achieve this?

2. Directories

Did you get the chills? I get it, me too.

Catalogues have a bad reputation, and I believe deservedly so. Still, you should use them in SEO.

Our goal is not to generate any traffic from catalogs (which is why I highly recommend avoiding paid listings and premium services – unless it’s a verified and industry-specific catalog like navolnenoze.cz and the like).

What do we want to achieve in the catalogues?

You want to get a network of backlinks with one goal: to convince search engines that you really do what you do.

Registration Guidelines

  • Always provide the same (true) information everywhere – even if you can avoid spam calls
  • NEVER put anything, neither visibility, nor premium profile, nor anything like that
  • Do not put credit card details and the like anywhere
  • Avoid downright fraudulent sites

What directories to sign up for

Global

Local

Enter CATALOG COMPANIES + CITY in the search and you’ll see, I recommend selecting at least 10.

Strategies

If you just want the basics, sign up for the global catalogs and don’t worry about the rest. If you’re in a competitive industry where an extra local listing can be of great value, I recommend taking advantage of the directories as much as possible.

Personally, I always aim for at least 30 listings (10 global and 20 local). However, if you choose to do this, expect a few weeks where operators will call you with more or less fraudulent offers.

But don’t worry, after 3 weeks it will be quiet again.

3. Scattered “local” keywords across pages

If you want to pop up under the keyword phrase “Brno tailoring” both the word “tailoring” and the word “Brno” must appear within your site.

I recommend choosing 5 – 10 phrases that are important to you. Then “scatter” them around the site.

I recommend not overdoing it, otherwise Google can (and will) penalize you for over-optimizing.

These were basic tips on local SEO. If you take a hop, I believe you’ll have it out of your neck in minimalist form in an afternoon.

If local SEO is really important to you, it will take more time, but these steps definitely won’t go to waste.

Good luck with your local optimization and let me know in the comments what experience you have with local SEO!

About author

Vojtech Bruk

I enjoy exploring things in depth. That's why I write this blog. And I also try to make my clients as much money as possible), that's the second reason.

Monthly Newsletter

Join the other 378 people interested in taking their websites to the next level!

Newsletter
Your information is protected by us. Read our privacy policy

Comments

Leave the first comment

Similar articles

Collabim reviews (2023)

Collabim is an all in one SEO tool. It tries to compete with foreign giants such as Ahrefs (e.g. with relatively good support for the Seznam search engine), while in Czech waters it competes for customers with Marketing Miner. SEO can't do without good tools. But should you include Collabim among your tools? Let's take…

Vojtěch Bruk

Cookie bar – everything you need to know

The cookie bar stirs up a range of emotions. This article will be a short and practical guide on how to set up your bar. If you're interested in the topic at large, I highly recommend you check out WP Beer, which covered this topic. What is a cookie bar? A cookie bar is a…

Vojtěch Bruk

What is search intent? And how to use it for SEO?

Intent means intention. Search intent can then be translated as search intent. You may also realize on your own that when you want to order a meal, you will type different terms into a search engine than when you want to cook a meal or find out what the best restaurants in your city are.…

Vojtěch Bruk