If you ask someone if you need a website, they will usually tell you that Yes. Most often because of:
- You have no website
- You have an ugly website
- You don’t have a website from the person you’re asking
But the reality is more complex. And I highly recommend answering the 5 questions below before you ask the people in question.
So how do you know if you need a website?
Questions that give a hint
If you pass this question funnel to at least level 4, I would start considering a new site.
Do we want a website for a reason?
P.S. Just because someone told you to have it is not the reason.
No -> you don’t need a website
Yes↓
Can the goal we want to achieve with the website be achieved more effectively in other ways?
Yes -> you don’t need a website (yet)
No↓
When we achieve the goal we hope to achieve from the website (e.g. new customers), can we capitalize on it (serve customers)?
No -> you don’t need a website, you need to make it more expensive, expand your team, streamline your work
Yes↓
Do we have a realistic idea about web design and its effectiveness?
Here you will have to ask someone in the industry or your friends who have a website.
No -> you don’t need a website
Yes↓
Does the web make sense, even when compared to all other investment options?
No -> you don’t need a website
Yes↓
It’s time to reach out to a web developer, agency, or start creating a website on your own. If you include the answers to these questions in your request for proposal, the creator will love you – and can create a much better proposal.
The same rule applies for the web as for outlet shopping. Even if you need the item urgently, think about whether you will need it in three days or years.
These questions might help you find the answer.
Let me know in the comments how you think about web design!
