Adding posts to social networks manually takes quite a lot of time. But mostly you have to think about it, which is exhausting.
So how can we do it differently and better?
Happily, there are tools that allow you to schedule posts.
You create 30 posts at once in Canva, put them in the scheduling tool, and spend the next month just watching the posts come out.
That sounds good doesn’t it?
Native planners
The first option is to use native schedulers that have networks directly.
This option is useful if you are primarily publishing to a single network.
You can use:
- Meta Business Suite – for Facebook and Instagram
- Tweet deck – for Twitter
- For Linkedin and Pinterest, you’ll need to use a third-party scheduler (or upload posts one at a time and choose a later publish date for them directly from the network interface)
If you can get by with the native schedulers, feel free to stop reading, problem solved.
But if you’re publishing to a large number of networks, you’ll probably want a central place from which to manage and schedule posts.
Let’s take a look at two such platforms.
Buffer
Buffer is a heavyweight on the scheduling scene and is one of the biggest players in the industry. However, unlike HubSpot or Hootsuite, it also offers a free version that will be perfectly adequate for many smaller projects and entrepreneurs.Buffer pricing
Buffer summary
Buffer supports all traditional social networks (including TikTok). Their free plan is friendly and paid plans reasonable.
Publer.io
Publer.io is similar to Buffer. However, it is a relatively new player in the field of social network schedulers, and as such, Publer is trying to “grab” some of the market with premium features.
And in the free version, it offers analytics, Canva integration, an autoschedule feature, and much more.
I personally use Publer (albeit in the paid version) and I definitely have no reason to change the platform.
Publer pricing
Publisher Summary
Publer is a sympathetic attempt to disrupt the scheduler industry. It has a good roadmap, is constantly adding new features, and I believe we’ll be hearing more from it.The only thing I miss about it (September 2022) is the ability to see comments from individual social networks directly within it. This is a feature that Publer is working on right now, though.So I personally plan to continue using it and can recommend it with a calm heart.
Word in conclusion
It doesn’t matter what tool you are/will be using. It’s about making social networks a good servant, not a bad master. If you’re managing your networks yourself, it can be quite easy for it to go out of whack and you’re not doing anything else for half a day…
Scheduling tools solve this.
Let me know in the comments, do you have any experience with social scheduling tools? If so, which ones?
