A copywriter is a person who writes texts. Do you need one? You don’t.
But you need good text.
Sure.
Good lyrics:
- are credible,
- persuasive,
- create the intended impression.
Your website can’t do without good text. Or, at the very least, it’s like shooting him in the knee and asking him to run a half marathon.
He’s going to have a hard time.
So you don’t need a copywriter, but unless you want to create good copy yourself, you can’t do without one.
How to choose a copywriter?
Choosing a copywriter is not easy. The three tips below will hopefully help you to minimise the chances of getting burnt.
- You want to see references – now I don’t even mean the fancy paragraphs people have displayed on the site (btw you can find mine on the homepage). I mean the work they’ve done. Look at their real texts. Those will tell you the most.
- Want a craftsman, not an artist – many copywriters are artists even nowadays, and **you don’t want that. No way. You want craftsmen. What’s the difference between a craftsman and an artist?
- Artist waits for inspiration, craftsman has a routine
- Artist takes criticism personally, craftsman is happy for it and welcomes it as it allows them to improve the final product.
- The results of his work speak for the craftsman, his (fragile) ego speaks for the artist
- The craftsman knows that timely and well is always far better than perfectly
- Determine if you both have an entrepreneurial mindset – estimating the results and benefits of a job is difficult. Not impossible. If you ask the person how much his services cost and how much he expects his services to bring you, he should give you an educated estimate, not a platitude about how impossible it is. It is often hard to achieve a return, however, when both parties have a business mindset, you can always take the right end of the stick, do it minimally, cheaply, or maybe just give you “second eyes”. There are plenty of options, however a copywriter is someone you will be working with long term, so choose accordingly.
Word in conclusion
A copywriter is one of the best money multipliers you can invite into your business. However, even in this field, there are plenty of people who are simply minuscule. So take your time with your selection. A copywriter is someone who will be with you for a long time and you need to sit down with them.Respectively, everything is much easier when it is.
And let me know in the comments what experience you have with choosing a copywriter, or are you writing everything yourself so far?
