Site traffic is essential. It is the foundation for your site’s success, but it is also the foundation for all other metrics.
How can you measure traffic?
Let’s take a look at 5 basic ways.
1. Google Analytics
On https://analytics.google.com/ you create an account, add a project, and then use a plugin or manually add the measurement code to your site.
Once the code is added, you will see traffic statistics in Analytics and access a number of other metrics as well.
The user should always agree to the data collection (cookie bar), so if they don’t agree, it won’t count in Google Analytics.
2. Google Search Console
Once you have verified ownership of the site in Search Console, for example, using the RankMath plugin, you will see visit statistics here as well.
You can notice that although Google Analytics and Google Search Console show the same time period, according to Analytics 0 people came to the site yesterday, but according to Search Console 8 people clicked through.
That’s why it’s always good to know how to interpret metrics and what they actually mean and measure.
3. Ubersuggest
Ubersuggest is Neil Patel’s tool and allows you to find out the estimated traffic to a site, either yours or your competitors, at the click of a button.
In addition to traffic, the tool provides a variety of other data. If you don’t have a large site, the data is likely to be extremely skewed (underestimated in my experience), but it can still be an interesting tool if you just want to take a click to see an estimate of traffic.
You don’t have to register or log in to the site and you have 3 free searches a day.
For large sites (over 5,000 visits per month, Similarweb may also be of interest.
4. Seo tools
If you use any SEO tool, you can easily read the traffic from it as well.
Popular ones include:
- Ahrefs,
- Marketing Miner,
- Collabim,
- Semrush,
- and many others.
5. Plugins
There are also a number of plugins that are used to measure traffic. The most well-known is probably MonstreInsights.
However, I don’t use any similar plugins myself and I think that compared to the usual tools (Search Console and Google Anayltics), these plugins don’t offer anything interesting.
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Attendance is a basic and important metric. While you can get specific recommendations and tips better from sub-metrics, it’s definitely worth keeping an eye on traffic.
The tools mentioned in the article will hopefully help you with this task.
Let me know in the comments how do you determine traffic to your site?
