A site without traffic can be aptly compared to a shop in the middle of the desert. However, if you don’t take any steps to increase it, it is highly unlikely to fall from the sky.
I’ve faced the task of increasing traffic several times – both for my own projects and those of my clients.
Below are the 4 things that have worked best for me.
Give customers a reason to come to your website
Interesting blog. Well written case studies. Opportunity to get a discount. All of these can be meaningful reasons to attract customers to your website.
Put yourself in their shoes and ask yourself if you would be willing toyour own website if it wasn’t yours.
SeriesFor example, website owners are proud of the “company history” section, but if it wasn’t their company, they would admit that it is a completely uninteresting section.
Look at the web through the eyes of your customers.
Maximize touchpoints/places to get to your website
The more ways to get your website, the more likely someone will actually get there.
Think about and simplify the way your website can be visited using all the places and ways you can think of.
Quality content is for your visitors, not for you. If you accept this and start publishing such content, you will see results.
SEO (or traffic optimization) is a set of methods to help attract visitors to your website naturally. There is a huge difference between doing SEO at a basic level and not doing it at all. If you’re not doing SEO, read the three basic articles, start applying the advice in them, and expect results.
Getting visitors to your website is no easy task, but once you do, you will benefit for as long as your website exists.
Which is definitely worth it.
Let me know in the comments if you solve the traffic problem too, or – what has worked for you?